{"id":6625,"date":"2016-10-06T20:48:54","date_gmt":"2016-10-07T03:48:54","guid":{"rendered":"https:\/\/stapletonion.com\/?p=6625"},"modified":"2016-10-06T20:48:54","modified_gmt":"2016-10-07T03:48:54","slug":"northfield-introduces-innovative-ways-to-get-to-shops-from-a-line-including-walking-busing-and-lyft","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=6625","title":{"rendered":"Northfield Introduces Innovative Ways to Get to Shops from A Line Including Walking, Busing, and Lyft"},"content":{"rendered":"

\t\t\t\tIn a groundbreaking effort to get more foot traffic, the Shops at Northfield unveiled a new campaign<\/a> which allows potential customers to take a bus, a Lyft, or even walk to its shops. \u201cThis is really big for us,\u201d said Shops at Northfield spokesperson Terri Jackson. \u201cWe were aware that transportation had been an issue, but now with these innovative options, customers can easily get here.\u201d The new campaign is focused at getting people from the A Line to the Shops at Northfield. \u201cWe figure people will be coming from downtown, the airport, and all along the A Line, and we can now easily get them off the train at the Central Park Station, and to our wonderful shops in Northfield. It was a big effort to get all of these options in line and working together, but we pulled it together,\u201d said Jackson. Customers will now know that instead of having to drive or calling someone for a ride, they can now use Lyft, or even their own two feet to walk to the shops. \u201cUntil now, walking just hasn\u2019t been an option,\u201d said Jackson. \u201cAnd Lyft is brand new (2012) so I\u2019m certain most people weren\u2019t aware of that. This is really going to be big for us, and great for all of our new customers.\u201d\n\nResidents made aware of the recent change don\u2019t necessarily understand how this will change shopping behaviors. \u201cIt\u2019s not that difficult to drive and park at Northfield,\u201d said resident Amy Owens. \u201cEveryone knows it\u2019s there and how they can get there. Heck, we go to Target all the time and the movie theatre. I am pretty sure the shops were the issue, not the options of how to get there.\u201d Sarah Murphy says she has always known of other options to get to the shops. \u201cAlthough I typically drive when I am headed to Target, I have always known I could have biked, walked, or called Uber or Lyft,\u201d said Owens. \u201cThese \u2018big\u2019 transportation changes won\u2019t affect how I have been shopping at Northfield.\u201d Resident John Campbell feels the Northfield Shops may be a little na\u00efve about why people are using the A Line. \u201cI doubt anyone will be taking the A-Line and stopping in Stapleton as a destination for shopping,\u201d said Campbell. \u201cMaybe if they would have had some sort of trolley with booze on it people would have trekked there. But I\u2019m pretty sure this revelation isn\u2019t going to change folks\u2019 shopping behaviors.\u201d Those interested in going to Northfield can now drive over to any of the A Line stations, park, take the train to Central Park Station, get off the train, then have options to figure out the bus schedule, call a Lyft, or walk on out to the Shops at Northfield. It\u2019s just that easy.\n]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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