{"id":6263,"date":"2016-03-15T20:01:54","date_gmt":"2016-03-16T03:01:54","guid":{"rendered":"https:\/\/stapletonion.com\/?p=6263"},"modified":"2016-03-15T20:01:54","modified_gmt":"2016-03-16T03:01:54","slug":"uber-to-test-market-lil-uber-in-stapleton","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=6263","title":{"rendered":"Uber to Test Market \u201cLil\u2019 Uber\u201d in Stapleton"},"content":{"rendered":"

\t\t\t\t\"lil<\/a>Stapleton parents<\/a> are extremely busy. In fact, we can assume no other neighborhood in the country has busier people than Stapleton. \u201cThere is always something going on,\u201d said Stapleton mom Jodi Young. \u201cI mean, soccer practice, dance class, my yoga, school events, and errands. It never ends. Sometimes, I feel like I live in my car.\u201d In fact, over 85% of Stapleton parents consider their lives \u201cmore hectic\u201d than other American families, compared to only 2% who consider their lives \u201csignificantly less hectic\u201d than other American families. \u201cWhen you have kids, and you\u2019re a good parent, your kids are involved,\u201d said resident Marc Potter. \u201cAnd when your kids are involved, you are carting them all over the place. Most Stapletonians just want the very best for their kids.\u201d\n\nThe challenge for Stapleton parents is the inability to be in two places at once. \u201cAiden has his soccer practices on Mondays from 5 to 6:30,\u201d says involved parent Jim Lembeck. \u201cAnd then we have Amber who has gymnastics from 4:30 to 6. It\u2019s important to us that they are able to be in these great programs, but my wife and I are really struggling to have both of us get out of work and get the kids to their programs on time.\u201d Uber CEO Travis Kalanick and his team saw an opportunity because of situations like this. \u201cWe have parents in our company,\u201d said Kalanick. \u201cAnd they have discussed their challenges of getting kids to the right place at the right time. This is an obvious area we can capitalize on, so we started figuring out what we could do.\u201d Kalanick and his team did some research on where they should do the testing and it didn\u2019t take long before Stapleton in Denver became an obvious fit. \u201cDenver is a hip, technologically-driven city,\u201d said Kalanick. \u201cAnd when we looked at Denver communities with the need, Stapleton came up, and it\u2019s a perfect match for our test.\u201d\nUber says they will be test marketing \u201cLittle Uber\u201d to see if it ends up being viable in other parts of the country. \u201cIt will be very similar to Uber,\u201d said Kalanick. \u201cBut, we will actually conduct background checks on the drivers, and they will have car seats in their car, and will also be required to play \u201cKids Bop\u201d while they have passengers. We will also allow people to schedule drop offs and pick-ups, which we haven\u2019t done in the past.\u201d Andrea Doyle is excited about the possibilities. \u201cThis way, we always have a backup,\u201d says Doyle. \u201cWe don\u2019t have to hire a nanny, or worry about burdening others to carpool with us. We can just call Lil\u2019 Uber. I love it.\u201d Young agrees. \u201cIt could be used for school drop off and pick up as well,\u201d said Young. \u201cHeck, maybe we can hire them to encourage the kids at practice as well!\u201d Kalanick says they plan to conduct the test from March through September, and then make a decision on whether or not Lil Uber is viable on a national scale. ]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

\t\t\t\t\t\t<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-6263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-issue-124","7":"entry"},"_links":{"self":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/posts\/6263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6263"}],"version-history":[{"count":0,"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/posts\/6263\/revisions"}],"wp:attachment":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}