{"id":5433,"date":"2015-02-18T20:47:59","date_gmt":"2015-02-19T03:47:59","guid":{"rendered":"https:\/\/stapletonion.com\/?p=5433"},"modified":"2015-02-18T20:47:59","modified_gmt":"2015-02-19T03:47:59","slug":"chuck-e-cheese-files-trademark-infringement-lawsuit-against-stapleton-soopers","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=5433","title":{"rendered":"Chuck E. Cheese Files Trademark Infringement Lawsuit Against Stapleton Soopers"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[<a href=\"https:\/\/stapletonion.com\/wp-content\/uploads\/2015\/02\/new-stapleton-soopers-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stapletonion.com\/wp-content\/uploads\/2015\/02\/new-stapleton-soopers-logo-294x300.jpg\" alt=\"new-stapleton-soopers-logo\" width=\"294\" height=\"300\" class=\"alignleft size-medium wp-image-5434\" \/><\/a>The Stapleton King Soopers recently added to the classic King Soopers logo in an attempt to create its own unique identity, apart from the rest of the 143 King Soopers\/City Market stores.  \u201cWe had a recent <a href=\"https:\/\/stapletonion.com\/posts\/of-mice-and-meat-has-stapleton-soopers-hit-rock-bottom\/\" target=\"_blank\" rel=\"noopener noreferrer\">situation<\/a> where there was a report of mice and or mouse running wild in our store,\u201d said Stapleton Soopers manager <a href=\"https:\/\/stapletonion.com\/posts\/king-soopers-gas-station-works-to-make-direction-arrows-more-meaningless\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Stevens<\/a>.  \u201cWe are just trying to capitalize on that momentum, and changing the logo up was the easiest thing we could do.\u201d\nThe new logo features a mouse next to the Soopers logo, but according to Chuck E. Cheese attorney Dan McCoy, the logo is eerily similar to the classic Chuck E. Cheese logo.  \u201cIt is clear that the Stapleton Soopers has stolen our patented Chuck E. Cheese mouse to aid their image,\u201d said McCoy.  \u201cClearly, having our great pizza and image mixed up with that of the  Stapleton Soopers is going to hurt us in the long run.  We have asked them to remove the mouse immediately, or we will sue for punitive damages.\u201d  McCoy says that the damage to the Chuck E. Cheese brand being tainted by Soopers is estimated to be between five and ten million dollars.\nManager Gary Stevens does not see things that way.  \u201cOur mouse is way different,\u201d says Stevens.  \u201cWe have an \u201cS\u201d instead of a \u201cC\u201d, and I think there are other differences.  We are pretty adamant at this point that we are sticking with our guns.  We can\u2019t let silly frivolous lawsuits hurt our successful business model.   We will obviously let the courts decide, but we are focusing on continuing to be a better store, and not worried about this.\u201d\nMcCoy has a differing view.  \u201cWe have a lot of confidence we will prevail in our lawsuit,\u201d says McCoy.  \u201cOur hope is that Chuck E. Cheese will again be the representative of only one company instead of two.\u201d  McCoy says that an injunction on the logo could be enforced as soon as early March, but until then, the Stapleton Soopers will be free to flaunt their \u201cnew\u201d logo. ]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[162],"tags":[],"class_list":{"0":"post-5433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-issue-99","7":"entry"},"_links":{"self":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/posts\/5433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5433"}],"version-history":[{"count":0,"href":"https:\/\/stapletonion.com\/index.php?rest_route=\/wp\/v2\/posts\/5433\/revisions"}],"wp:attachment":[{"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stapletonion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}