{"id":5346,"date":"2015-01-12T23:06:59","date_gmt":"2015-01-13T06:06:59","guid":{"rendered":"https:\/\/stapletonion.com\/?p=5346"},"modified":"2015-01-12T23:06:59","modified_gmt":"2015-01-13T06:06:59","slug":"forest-city-re-vampingun-vamping-northfield-mall","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=5346","title":{"rendered":"Forest City Re-Vamping\/Un-Vamping Northfield Mall"},"content":{"rendered":"

\t\t\t\t\"northfield<\/a>Responding to concerns and suggestions by Stapleton residents, Forest City has recently proposed a plan to completely realign the focus of the troubled Northfield shopping center.\n\u201cStapleton neighbors have long made it clear that they want to see different retail and dining options at The Shops at Northfield,\u201d says Janelle Ayers, Forest City spokeswoman. \u201cEven though Stapletonions represent only 20% of our consumer base at Northfield, they are very vocal and energized, and they also represent a key demographic, so we are looking into providing more upscale options. As we started to analyze their suggestions, we realized that we might be able to make some changes that would benefit all our customers.\u201d\nThe first order of business, Ayers said, will be to eliminate some of the corporate chain restaurants, such as Olive Garden, Red Lobster, and Toby Keith\u2019s. Ayers noted, \u201cEven though customers come from as far away as Green Valley Ranch, Montbello, and Aurora to enjoy meals at these establishments, and there are often long lines to prove it, we realized that working-class folks have just as much right to and interest in more sophisticated dining choices. In fact, as many Stapleton neighbors have pointed out, we feel it is our duty to help diners of all classes improve their health and our environment by providing them dining choices that are organic, locally sourced, and made from scratch.\u201d With that goal in mind, Forest City is looking to add several new restaurants, such as \u201cBarge & Swain,\u201d \u201cSteel & Slough,\u201d and \u201cSow & Kale.\u201d Pascal said that restaurateurs interested in opening at Northfield are welcome to use any of those names, or to make up one of their own, so long as the names include ampersands and allude to artisanal, agrarian, or industrial themes of yore.\nEnvisioning Northfield as \u201cCherry Creek East,\u201d Pascal also confirmed that more high-end retail and independent boutiques would soon be replacing other businesses in the open-air mall. \u201cAffluent Stapletonions, as well as their aspirational counterparts from surrounding communities, should stop buying such trashy clothing from places like Charlotte Russe and Charming Charlie,\u201d says Ayers. With new choices like Ann Taylor, Talbots, and Banana Republic, Pascal noted that shoppers from all walks of life can try to improve themselves by wearing more posh clothing, or, says Ayers, \u201cIf they simply must buy tawdry clothing, they can at least do so from more upscale retailers like Bebe, Abercrombie & Fitch, or True Religion, where a pair of skin-tight, metallic jeans can be had for $228.\u201d\nFinally, Forest City is hoping to improve the bar and nightlife scene at the mall. \u201cAs many Stapleton residents have complained, there is a preponderance of cheesy sports bars and places where J\u00e4germeister body shots are available,\u201d Ayers remarked. \u201cThese establishments encourage people to drink cheap, mass-produced beer and engage in the type of drinking that will lead to painfully debilitating hangovers, as well as making them look like asses when they order drinks like \u2018Smurf Farts,\u2019 or \u2018Hot Buttered Balls.\u2019\u201d Pascal says that Forest City, inspired by the success of the Stapleton Tap House, aims to bring the craft beer and liquor movement home to Northfield so everyone has the opportunity to appreciate small-batch whiskeys, double-IPAs, and $20 martinis made from at least five ingredients, preferably including St. Germain elderflower liqueur, cr\u00e8me de pamplemousse rose, botanical rye, absinthe and any kind of bitters.\nForest City, a company that tends to take an altruistic view of things, says that the changes coming to Northfield will help ensure that east-side residents no longer have to travel downtown or to Cherry Creek to reap the health, well-being, and social approval benefits that come from participating in the modern, boutique economy. As Pascal noted, \u201cIf we see a decrease in revenue for a while, well, that\u2019s OK, because it really isn\u2019t about profit. It\u2019s about doing right in the world. And upscale consumption really improves the lives of communities as a whole.\u201d]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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