{"id":3632,"date":"2013-05-29T20:50:57","date_gmt":"2013-05-30T03:50:57","guid":{"rendered":"https:\/\/stapletonion.com\/?p=3632"},"modified":"2013-05-29T20:50:57","modified_gmt":"2013-05-30T03:50:57","slug":"analysts-expect-wine-cellars-to-earn-1-billion-in-pool-alcohol-sales","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=3632","title":{"rendered":"Analysts Expect Wine Cellars to Earn $1 Billion in Pool Alcohol Sales"},"content":{"rendered":"

\t\t\t\t\"\"<\/a>Economic experts are predicting a huge summer for Wine Cellars The Bottle Shop at Stapleton<\/a> for this summer. Wine Cellars has begun delivering alcohol to local pools this summer as well as ice, and is the only liquor store that has taken up the venture. \u201cWe noticed that people like drinking at pools, but don\u2019t necessarily like to worry about packing booze along with the tens of other things they need to bring,\u201d said co-owner Rich Motarjeme. \u201cWe wanted to help customers fill that gap.\u201d\n\nWine Cellars<\/a> will bring beer, wine, and ice to any pool in the Stapleton community. Residents are excited for the prospect of alcohol delivery. \u201cThis is going to be great,\u201d said Kyle Seery. \u201cBringing my own alcohol, packing ice, etc. has just become a pain in the butt. It\u2019s easy to bring an empty cooler and have someone else do all the work,\u201d said Seery.\nThe Stapleton population has long been known for its love of alcoholic beverages. \u201cDue to the high-stress jobs of Stapleton residents, be it doctors, lawyers, or high-powered executives, they tend to drink more than the average Denver resident,\u201d said analyst Chris Battenfield. \u201cPlus, the fact that they have kids and are married makes them more likely to drink.\u201d Battenfield included other reasons why Wine Cellar\u2019s<\/a> venture is expected to be so profitable. \u201cResidents can afford to spend the money,\u201d says Battenfield. \u201cIf they are given a choice between doing it themselves or paying a little more to have someone do the work for them, they will often choose the latter.\u201d\nMost analysts are predicting sales this summer for Wine Cellars<\/a> to be between $800 million and $1.2 Billion. \u201cFinancial predictions are rarely aggressive, and typically err on the conservative side,\u201d said Battenfield. \u201cSo, there is a definitely a chance it could be more.\u201d Pool-goers, residents, and non-residents can go to Wine Cellars<\/a> on the corner of MLK and Ulster for all of their summer alcohol needs. Pool-goers may contact them directly for delivery at (303) 780-9463. Delivery times will be 1PM, 3PM, and 5PM on Saturdays and Sundays.\n]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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