{"id":2575,"date":"2012-08-08T22:21:54","date_gmt":"2012-08-09T05:21:54","guid":{"rendered":"https:\/\/stapletonion.com\/?p=2575"},"modified":"2012-08-08T22:21:54","modified_gmt":"2012-08-09T05:21:54","slug":"local-schools-to-offer-billboard-space-to-advertisers","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=2575","title":{"rendered":"Local Schools to Offer Billboard Space to Advertisers"},"content":{"rendered":"

\t\t\t\t\"\"<\/a>The Stapleton schools have become juggernauts when it comes to generating revenue to support the underfunded Denver school system. They hold lavish giving parties, auction parties, and offer sponsorships to businesses among several other things. So when CBS Interactive approached Westerly Creek, SMIS, and Bill Roberts to form a partnership, it was a no-brainer.\n\u201cWe know that schools can always use more money,\u201d said CBS Interactive regional VP Jeff Jones. \u201cWe also love the Stapleton demographic, and wanted to be the first to get it on this opportunity. Eventually, someone else was going to do it.\u201d\n\nPrincipals of each of the schools had to agree to the contract. \u201cAt first we were not thrilled about the idea,\u201d said Westerly Creek Principal Lara Plakke. \u201cIt of course will be an eyesore, however, if the other schools do it and we don\u2019t, we really fall behind. Plus, it is a lot of money.\u201d\nThe new age digital billboards will allow advertisers to target the Stapleton area, and advertisers will rotate throughout the day. The schools have a provision which does not allow for any alcohol or tobacco advertisements or anything too racy during school hours. \u201cThe schools can expect to generate up to $200,000 based on our agreement and expectations,\u201d says Jones. \u201cOf course, we expect this number to grow as Stapleton grows.\u201d\nBillboards are now up at the schools but are still in the test phase. Administrators and PTA leaders have said this will not change current revenue goals in the other fundraising areas. \u201cThis is a totally separate bucket,\u201d says Plakke. \u201cWe still intend to generate another $130,000 to help our school.\u201d\n]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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