{"id":1415,"date":"2011-11-29T22:37:56","date_gmt":"2011-11-30T05:37:56","guid":{"rendered":"https:\/\/stapletonion.com\/?p=1415"},"modified":"2011-11-29T22:37:56","modified_gmt":"2011-11-30T05:37:56","slug":"central-park-exchange-having-limited-impact-on-northfield-businesses","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=1415","title":{"rendered":"Central Park Exchange Having Limited Impact on Northfield Businesses"},"content":{"rendered":"

\t\t\t\t\"\"<\/a>\nPrior to the construction of the new Central Park Blvd. exit on I-70, Northfield Businesses were optimistic that the new exit would draw more shoppers. That optimism has now faded, as drivers and shoppers continue to pass on by leaving the Northfield Mall unaffected by the new interchange.\n\u201cWe had really hoped to see a spike in business,\u201d said Claire\u2019s Boutique Owner Sandy Stevens. \u201cUnfortunately, all we see are cars driving right through these annoying turnabouts on their way to Target.\nThe Shops at Northfield Stapleton have long struggled with their identity in regards to the core Stapleton resident. \u201cI will do some shopping there for Christmas,\u201d says Stapleton resident Sarah Wolfe. \u201cBut most of the fashions at the stores just aren\u2019t my style.\u201d Brand image is something that the shops at Northfield have wrestled with mightily over the years, as they continue to struggle with which market they are going after.\nNorthfield business owners are trying to regain some optimism as the exchange has just recently opened. \u201cWe hope the buzz about the exchange starts to draw more customers,\u201d says Buckle manager Blake Williams.\nNorthfield has been working on a new marketing campaign in an attempt to drive more business. Northfield Marketing Manager Jody Graham explains.\u00a0 \u201cWe want to capitalize on the new ease of getting here. One of the things we will be running shortly is a campaign that states, \u2018The Shops at Northfield: Now Three Minutes Closer.\u2019 Another thing we are working on is reminding people of the diverse stores we have to offer through our \u2018Northfield. A lot more than a Bass Pro Shop, a Target and a Movie Theatre.\u2019 So, we are hoping for the best from these.\nResidents can expect to see a lot more advertising by the Central Park exit encouraging residents to stop off and shop the diverse shops in Northfield.]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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