{"id":1243,"date":"2011-10-13T20:51:58","date_gmt":"2011-10-14T03:51:58","guid":{"rendered":"https:\/\/stapletonion.com\/?p=1243"},"modified":"2011-10-13T20:51:58","modified_gmt":"2011-10-14T03:51:58","slug":"new-technology-has-king-soopers-carts-insulting-those-not-returning-them","status":"publish","type":"post","link":"https:\/\/stapletonion.com\/?p=1243","title":{"rendered":"New Technology has King Soopers Carts Insulting Those Not Returning Them"},"content":{"rendered":"

\t\t\t\t\"\"<\/a>\nAlthough the Stapleton King Soopers is criticized for several things, there is one thing that annoys those forced to shop there due to no alternative than anything else:\u00a0 people not returning their carts.\u00a0 It affects the parking spaces, bangs up unsuspecting cars, and most of all, simply irritates people that other people are that lazy.\nKing Soopers was the first to develop the anti-theft automatic wheel locking system.\u00a0 But now, this technology has been used against them, as lazy shoppers park their carts just over the curb, which locks the wheels.\u00a0 Even worse, good samaritan shoppers who try to bring these carts back in on their arrival must deal with the frustration of the locked wheels.\nKing Soopers partnered with a technology agency and decided on a new path.\u00a0 \u201cWe wanted to know if we could shame people into bringing the carts back,\u201d says Soopers CEO David Dillon.\u00a0 \u201cWhat if we could insult people so badly, they would feel obligated to return the carts.\u201d\u00a0 Along with a market research firm and over 100,000 tests, they realized Dillon\u2019s dream.\u00a0 If people were insulted, they were 70% more likely to return a cart to an appropriate area.\nEssentially, a speaker with a GPS device is attached to the cart.\u00a0 If the speaker is torn off, an alarm goes off immediately, and the shopper is immediately publicly humiliated, however not prosecuted.\u00a0 As the shopper brings the cart out to their car, the cart politely reminds the shopper to return the cart.\u00a0 As the cart gets further away, insults grow much stronger as to strengthen the reminder.\nDillon did not want to give away all of the secrets of the carts, but did say there is a chance you may be called \u201ca lazy, farting, bastard,\u201d or \u201ca pathetic waste of space not even a mother could love,\u201d or may even ask you insulting questions such as \u201care you the fattest person in the world?\u00a0 You are acting like it.\u201d\nThe Stapleton King Soopers expects the carts to be fully operational in early November.\u00a0 The Soopers experience just got a little bit better.]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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