In a groundbreaking effort to get more foot traffic, the Shops at Northfield unveiled a new campaign which allows potential customers to take a bus, a Lyft, or even walk to its shops. “This is really big for us,” said Shops at Northfield spokesperson Terri Jackson. “We were aware that transportation had been an issue, but now with these innovative options, customers can easily get here.” The new campaign is focused at getting people from the A Line to the Shops at Northfield. “We figure people will be coming from downtown, the airport, and all along the A Line, and we can now easily get them off the train at the Central Park Station, and to our wonderful shops in Northfield. It was a big effort to get all of these options in line and working together, but we pulled it together,” said Jackson. Customers will now know that instead of having to drive or calling someone for a ride, they can now use Lyft, or even their own two feet to walk to the shops. “Until now, walking just hasn’t been an option,” said Jackson. “And Lyft is brand new (2012) so I’m certain most people weren’t aware of that. This is really going to be big for us, and great for all of our new customers.” Residents made aware of the recent change don’t necessarily understand how this will change shopping behaviors. “It’s not that difficult to drive and park at Northfield,” said resident Amy Owens. “Everyone knows it’s there and how they can get there. Heck, we go to Target all the time and the movie theatre. I am pretty sure the shops were the issue, not the options of how to get there.” Sarah Murphy says she has always known of other options to get to the shops. “Although I typically drive when I am headed to Target, I have always known I could have biked, walked, or called Uber or Lyft,” said Owens. “These ‘big’ transportation changes won’t affect how I have been shopping at Northfield.” Resident John Campbell feels the Northfield Shops may be a little naïve about why people are using the A Line. “I doubt anyone will be taking the A-Line and stopping in Stapleton as a destination for shopping,” said Campbell. “Maybe if they would have had some sort of trolley with booze on it people would have trekked there. But I’m pretty sure this revelation isn’t going to change folks’ shopping behaviors.” Those interested in going to Northfield can now drive over to any of the A Line stations, park, take the train to Central Park Station, get off the train, then have options to figure out the bus schedule, call a Lyft, or walk on out to the Shops at Northfield. It’s just that easy. ]]>