You have most likely seen them all over Stapleton. The Royal Crest Dairy boxes in front of Stapleton homes, signifying that the people who live there care about their kids’ health, and are not afraid to pay for it. “We just knew we wanted to go with an all-natural dairy provider,” says Stapleton resident and Dairy Crest subscriber Denise Wolfe. “They have great offerings, and we can feel guilt free about what we are putting in our bodies.”
Parents like Wolfe are the main reason many parents end up subscribing to Royal Crest as well. “Denise was over one night with her kids and actually brought her own milk,” says neighbor Sarah Bell. “It was pretty insulting, I thought, and I felt pretty bad about it. Who does that? I asked her why, and she said she noticed that I didn’t have a Royal Crest box outside of my house, and that she would prefer it if her kids were getting ‘the good milk.’ I didn’t want to join Royal Crest out of spite against Denise, but I also have my kids’ popularity to consider. I can’t have a situation where kids aren’t coming over because their parents won’t let them because of my milk.”
It turns out, that Sarah’s situation is not unique. Royal Crest hands out a survey to new customer sign ups asking them why they joined. Turns out, 72% of new customers in Stapleton have joined to “fit in.” “We know that peer pressure to get Royal Crest services is unavoidable,” said Royal Crest Regional Manager Scott Rudee. “But, we prefer people appreciate our great offerings and services. Eventually, people come around and understand that no matter the reason for their choice, they made the right one.”
Bell seems to agree with Rudee. “At first, I was angry I had to pay twice as much for a gallon of milk,” said Bell. “But now, I feel like I am truly a Stapletonian. Plus, it ends up being so much fun picking out the items every week. There is really some great stuff they have to offer.”
]]>