King Soopers, Coinstar Form Partnership to Expedite Gas Lanes

In yet another effort to create a more efficient process for getting gas, King Soopers will partner with Coinstar, adding its machines to one of the pumps. “We are always trying to create a better experience for our customer,” says manager Gary Stevens. “This feels like a very good fit for both companies.”

King Soopers has repeatedly refused to relegate half of the pumps to “pay at pump only” pumps, but believes this is a strong compromise. One of the pumps now will be designated “coins only” so those that previously waited in line while counting their change can now simply pay right at the pump by dumping in however many coins they would like. After they are completed, they can pump that exact dollar figure into their vehicles. Coinstar will receive four cents of every dollar deposited at the pumps.

“We are excited to be a part of this first of its kind venture,” said Coinstar CEO Paul Davis. If this is successful, we can see ourselves working with other poorly run gas stations in the future. The sky could be the limit with this.”

The Coinstar machine is expected to be installed in early August, and Coinstar and King Soopers will test it for eight months. “I absolutely think this will help,” says Stevens. “Have you seen how many people pay with coins at our pumps? It can really slow things down.” Predictive analysis shows a potential 30% faster experience at the Soopers pumps, which would downgrade the experience from “really, really annoying,” to “really annoying.”

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